CRM Manager

You’ll build a CRM framework that’s not an afterthought but the backbone of our commercial growth in international markets.

Wajer Yachts is looking for a CRM Manager who can turn customer data and marketing automation into a well-structured and effective operation. This is a new role with plenty of space to shape it. You’ll work hands-on in HubSpot, structure data, set up flows and make sure we strike the right chord with customers, from first contact to long-term relationship.

You’ll be part of our marketing team, where technology, brand and customer experience come together. Not a support role, but one where your work has real impact on how we stand out as a premium brand.

About Wajer

Wajer Yachts is a Dutch family-owned company that designs and builds luxury yachts ranging from 38 to 77 feet. Our yachts combine high performance with timeless design. From our hubs in Saint-Tropez, Ibiza, Mallorca, Miami and The Hamptons, we support our customers with everything they need. Our motto: Without a worry.

Over the past few years, we’ve grown significantly. We now have over 300 colleagues working across six countries. CRM is playing an increasingly important role in our commercial strategy. We’re looking for someone to bring structure, develop processes and make the most of our tools.

The role: CRM with vision and action

As CRM Manager, you’ll be responsible for both the strategic and operational side of our CRM efforts. We recently implemented HubSpot CRM, Marketing Hub and automation. The platform is up and running, but the structure, segmentation and flows are still being developed. You’ll bring order, build smart use cases and ensure the platform delivers on its potential.

You’ll ensure our communication reflects customer behaviour, commercial priorities and international context. You’ll work closely with colleagues in digital, campaigns, events, partnerships and sales, all part of a nine-person marketing team. You’ll turn ideas into clear workflows, automate where it makes sense and make sure everything is measurable. You’ll also work closely with the performance marketing specialist to align CRM and acquisition campaigns. You report to the Marketing Manager and operate independently, within clear guidelines.

This role is based at our commercial office in Amsterdam, where sales and marketing work side by side and our customers’ yachts are moored nearby. You’ll have a full-time contract. Hybrid work is possible (up to one day a week from home), and we provide on-site parking.

What you’ll do

Strategy and structure

• Make CRM a core part of our marketing and sales operation

• Translate segmentation, data logic and automation into customer-first processes

• Advise on process improvement, tool use and data quality

• Spot opportunities to extend or optimise HubSpot functionality

Hands-on execution

• Work in HubSpot daily: segment, build, test and optimise

• Set up lifecycle campaigns, from onboarding to after-sales and loyalty

• Think along on new contact points like social, chat or other channels

• Create reports and share insights with the team

Collaboration

• Help colleagues with smart flows, lead scoring and nurturing

• Align CRM with sales processes such as test sails and follow-ups

• Set up A/B tests, measure performance and improve continuously

• Coordinate closely with performance marketing and acquisition teams

Data and tooling

• Keep customer data clean, complete and reliable

• Explore how automation and AI tools can enrich data

• Ensure GDPR compliance and good data practices

What you bring

• 3 to 5 years of experience in CRM or marketing automation

• At least 1 year of hands-on experience with HubSpot CRM, Marketing Hub and automation

• A bachelor's or master's degree in marketing, business or related field

• A structured mindset with a focus on data and customer logic

• Curiosity and interest in new tools and tech

• Ownership, independence and strong communication skills

• Experience with lifecycle marketing or journey mapping is a plus

• Fluent in English, Dutch is a plus

• Experience in luxury, automotive or yachting is a plus

What we offer

• A new role with plenty of room to shape how you work

• An operational job with real strategic value and visibility

• Working at a premium brand with international ambitions

• A practical and collaborative team with a clear sense of ownership

• A full-time contract and the option to work from home one day per week

• A competitive salary and benefits, including 27 vacation days and 6.5 ADV

• A great office location in Amsterdam, with on-site parking and views of our yachts

Examples from the job

Lead enrichment and qualification
A new lead comes in through the website. You notice a strong potential based on their location or profile. You set up an automated process in HubSpot that pulls in public data using external sources or AI tools. Things like address details, professional background or interests are added to complete the customer profile. This helps sales prioritise and follow up more effectively.

Drip campaign for a sea trial
A prospect signs up for a sea trial. You ensure they receive a personalised flow: a confirmation with preparation details, a reminder with directions and a follow-up tailored to the sailing area they’re interested in. You build the campaign in HubSpot, run tests and fine-tune it based on results.

Ready to get started?

Are you the structured CRM professional who enjoys setting up systems, turning data into useful action and helping colleagues with clear, effective flows?

Click Apply and let us hear from you.

Questions or want to discuss the role first? Reach out to our recruiter Lucas Albada Jelgersma at
📞 +31 6 55 13 35 32
📧 lucas@wajer.nl